Pantone: Language of Color

Pantone: Language of Colour

Pantone began in the 1950s as a printer and evolved into a color system with product guides for designers. In 2000 Pantone began forecasting its Color of the Year and in 2006 Pantone introduced a line of paints. With the progression of digital technology and process printing, Pantone’s color guides have become less important for the design community. As technology continues to advance, Pantone will need to remain relevant to designers.

Introducing: Pantone’s Culture of Color Map

Color has it’s very own language, one that is universal and with endless dialects. It can evoke emotions and remind you of specific memories, traditions or people. Over the course of history, different cultures have used color for expression and communication.

This educational tool, created for designers, brands and industry professionals, will help develop a greater understanding of color and it’s meaning. Through the use of these color tools, designers will have the ability to communicate messages across the world. With Pantone’s Culture of Color Map (CCM), color and it’s patterns of interaction will be understood on a global scale. By clicking into a specific country, region, town or continent, extensive information on the significance of certain colors and their connection to the area’s tradition and/or history can be found.

Photographs from Joe Greer, Dan Tom & Unsplash*

*Media used in this personal campaign are not mine. Photographs from Joe Greer, Dan Tom & Unsplash*

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