Pantone: Language of Colour
Introducing: Pantone’s Culture of Color Map
Color has it’s very own language, one that is universal and with endless dialects. It can evoke emotions and remind you of specific memories, traditions or people. Over the course of history, different cultures have used color for expression and communication.
This educational tool, created for designers, brands and industry professionals, will help develop a greater understanding of color and it’s meaning. Through the use of these color tools, designers will have the ability to communicate messages across the world. With Pantone’s Culture of Color Map (CCM), color and it’s patterns of interaction will be understood on a global scale. By clicking into a specific country, region, town or continent, extensive information on the significance of certain colors and their connection to the area’s tradition and/or history can be found.
Photographs from Joe Greer, Dan Tom & Unsplash*
*Media used in this personal campaign are not mine. Photographs from Joe Greer, Dan Tom & Unsplash*
512 Collective © leah meddaoui